Survey: Recession’s effects fading for some churches

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(CNN) – The worst of the recession may be over for some of America’s churches, a survey released Wednesday on religions donations indicated.

According to the survey, called State of the Plate, 43% of churches saw a rise in contributions in 2010, compared to 36% that saw an increase the year before.

Meanwhile, 39% of churches saw their giving dip last year, down from 47% that reported declines in 2009.

The survey, which is not scientific, garnered responses in February and March from 1,507 churches, most of them U.S.-based. The survey included responses from 86 churches from other countries, primarily Canada.

“Giving increases have begun to provide a glimmer of hope for many churches,” the survey reported.

The economic recession has taken a financial toll on many churches, with somefiling for bankruptcy or struggling to hold onto property.

Smaller churches were hardest hit in 2010, with about 4 in 10 seeing contributions decline, compared to 3 in 10 megachurches – those with 2,000 or more weekly attendees.

The survey was co-sponsored by Christian ministry Maximum Generosity, publisherChristianity Today International and the Evangelical Council for Financial Accountability.

Churches responding to the survey represent evangelical (24%), Baptist (23%), Independent/Non-denominational (21%), mainline Protestant (13%), Charismatic/Pentecostal (12%), Catholic/Orthodox (2%) and other Christian traditions (5%).

The survey also asked about President Barack Obama’s proposal to reduce tax deductions for charitable donations among wealthy Americans, with 9 in 10 churches reporting they would be negatively affected by such a move.

By Dan Gilgoff, CNN.com Religion Editor

http://religion.blogs.cnn.com/2011/03/30/survey-recessions-effects-fading-for-some-churches

How Tweens, Teens and Parents Decide What to Buy

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When making decisions about electronics purchases, teens and tweens have very different approaches. And for parents, the internet is the most important factor—after price.

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Younger and Younger, More Kids Are Online

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Moms on the go are handing over their mobiles to kids, exposing ever-younger children to the internet.

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Radio’s Loss Is Pandora’s Gain

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Time spent listening to the radio is half what it was a decade ago among teens and young adults, but internet listening has tripled.

[ Great stats... ]

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Mobile Content Soars Thanks to Device and Network Advances

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A third screen that publishers and marketers cannot ignore

Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.

eMarketer predicts mobile content revenues will rise from less than $1.15 billion in 2009 to more than $3.53 billion in 2014, a compound annual growth rate (CAGR) of nearly 20% over the period.

“The continuing advance of smart devices—including tablet-style computers, led by Apple’s iPad—and the growing ubiquity of mobile broadband networks mean that consumers have to make fewer compromises when it comes to the consumption of games, music and video,” said Noah Elkin, eMarketer senior analyst and author of the new report, “Mobile Content: Games, Music and Video Take to the Cloud.” “An improved user experience, and the ability to access an ever-expanding variety of content from the cloud, will attract many new mobile content consumers in the next five years.”

The fastest growth will come from mobile music, which starts from the smallest base and will move from a market focused on ringtones to one where mobile-broadband-enabled users pay to access full-length songs from the cloud.

Games are the most popular mobile activity in number of users, and there is a growing emphasis on monetizing such content through downloads and advertising, rather than shipping phones with games preinstalled.

The mobile video audience will increase threefold between 2009 and 2014, with the steady improvement of devices, the increase in mobile broadband availability and the emergence of viewing options outside the carrier networks. These factors will help boost revenue growth to a CAGR of more than 25% from 2009 to 2014.

“Platform integration is vital for the growth of mobile content,” said Elkin. “The decade ahead heralds a wholesale shift in the content consumption experience. Consumers will expect games, music and video to be available on demand or via subscription on TVs, mobile and PC. The content owners that will thrive in this digital ecosystem are the ones that understand the need to deliver seamlessly across every possible platform.”

Copyright ©2010 eMarketer Inc. All Rights Reserved.

http://www.emarketer.com/Article.aspx?R=1007899

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