[Jakob Nielsen Alertbox] Non-Profit Organization Websites

Giving money on charity websites is 7% harder than spending money on e-commerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.

Jakob Nielsen’s Alertbox for February 16

[Jakob Nielsen Alertbox] Photos as Web Content

Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to “jazz up” Web pages.

Jakob Nielsen’s Alertbox for November 1